The Prism story starts with a group of friends who routinely met up to skate down the mountain ranges of California. One thing led to the next and we all found ourselves involved with some of the largest names in the industry. With their backing, we worked to build a resurgence of downhill skateboarding. We felt there wasn’t a company out there that reflected our style and vision so we chose to go down our own road and makes it ourselves. The crew started with Liam Morgan, James Kelly, Max Myers, and now includes many others.